Sunday, 20 March 2011

3: What kind of media institution might distribute your media product and why?


IPC media would be best suited to distribute my magazine because they are UK's leading publisher with over 90 Brands and selling over 350 million copies of magazines a year. They also make some magazines which I am currently researching on, RWD magazine. Also my magazine is aimed at the younger audience so it would bring more youth into the business, bringing them a more wider range of audience. This institution already distributes well known music magazines so they could have the necessary experience and loyal consumers who might be interested in the genre of grime and UK rap.
The high quality of IPC Media's magazines such as Nuts & NME, will assist the initial sales of my magazine. And because their brand is so well known for selling popular magazines this will engage people to look out for their new products. I would like my magazine to be distributed around United Kingdom but I would preferably like the most of my magazine sales to be in London because the Grime music culture is based in the streets of London. On the whole IPC Media are a reliable distribution company and this is illustrated with their successful magazine brands. This is why I would like IPC Media to distribute my magazine "Grime Time"

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